At VUSH we want you to love loving yourself! We’re all about celebrating our bodies and prioritising our pleasure + we’re so excited to have you here! Get cosy and let us give you the 411 on what we’re all about.

When VUSH launched in 2018, we were focused on creating top-quality sexual wellness products that looked and felt good to purchase and use, breaking the stigma around pleasure and sex toys. No erotic language, no male gaze, and no bulk buying AA batteries required. We were a bright pink bubble of positivity against a backdrop of seedy stores and dust-and-latex-covered mannequins. 

While we were working hard to create the best in pleasure for you, the industry began to change. The options for high-quality, feel-good sexual wellness products are now extensive, and incredibly impressive. So we thought, why not bring all the best bits together in one place?

Enter: The Pleasure Project.

We’ve sifted through to find the gems—everything from the must-haves to the why-not-tries. We worked closely with experts to curate the best of the best—sex toys and sexual wellness products we know you’ll love, because we do. 

The Pleasure Project by VUSH is your one-stop-shop for sexual wellness. With hundreds of new products, and new ones dropping every week as we continue searching for the best, the VUSH world just got a whole lot larger. 

Better get a bigger nightstand, babe.

If we keep talking openly, exploring enthusiastically, and learning together, we can transform the way the world views sexuality and wellness.  Our community is like one big group chat and everyone’s invited! Over half a million babes are on their own self love journey.

Let’s take things to second base:  

Follow us on Instagram  @vush_official